15.12.2008
At the START fair in Essen the new entrepreneurship campaign was introduced to the public.

The goal is to strengthen entrepreneurship, motivate potential entrepreneurs and especially to present family-owned business as role models for anyone interested in starting a business on their own.

Minister Thoben: "With this campaign we want to highlight the increasing importance of entrepreneurs and young business owners, but also family-owned businesses. Many of these family-owned businesses are 'hidden champions' who dominate the world market in their respective business segments, but are still hardly known to the public. These successful business leaders can be role models to inspire young people."

More information about the campaign can be found in the section powerglassŪ NEWS (pdf download) or at www.startercenter.nrw.de.